JumpCloud is a cloud directory platform unifying identity, SSO, MFA and device management for SMBs, a modern cloud alternative to Active Directory. Founded in 2012, it provides a cloud directory (identities), single sign on to apps, multi factor authentication, and device management (for Windows, Mac and Linux), unifying what used to require Active Directory plus separate SSO and device tools into one cloud platform. Popular with small and mid sized businesses and IT teams wanting an all in one, modern, cloud native way to manage users, access and devices, JumpCloud combines directory, identity and device management affordably. For SMB directory and device identity, JumpCloud is a leading choice.
JumpCloud's distinction is unifying cloud directory, identity and device management in one platform, as a modern Active Directory alternative for SMBs. Instead of running Active Directory and bolting on SSO and device tools, SMBs get identities, SSO, MFA and cross platform device management together in the cloud, which simplifies IT and cuts cost. That all in one, cloud native directory and device approach set it apart.
JumpCloud is best for small and mid sized businesses and IT teams that want an all in one cloud directory unifying identity, SSO, MFA and cross platform device management, as a modern alternative to Active Directory and separate tools. It suits SMB identity and device management. It is a weaker fit for large enterprises with complex identity needs, where Okta or Ping fit, Microsoft only shops preferring Entra ID, or those wanting only enterprise SSO with the largest app network.
The core strengths are a cloud directory for identities, single sign on to apps, multi factor authentication, and device management across Windows, Mac and Linux, unified in one platform, plus RADIUS, LDAP and policies. JumpCloud offers cross platform device management, patch and policy, and a free tier. Its unification of directory, identity and device management, cloud native and affordable, is its defining advantage.
JumpCloud offers a free tier for up to 10 users and 10 devices, with paid plans priced per user per month (packages from around 11 US dollars per user, or a la carte modules), so SMBs can start free and pay as they grow. Pricing is competitive for an all in one directory and device platform. Costs scale with users and packages. Confirm current figures on the JumpCloud pricing page.
JumpCloud integrates with SSO apps (SAML, OIDC), directories (including Active Directory and Google Workspace), devices, RADIUS and LDAP, with an admin portal and APIs. Its integrations across apps, directories and devices, which let it serve as the central cloud directory unifying identity and device management, support its all in one SMB positioning.
Unifying directory, identity and devices is the signature strength: JumpCloud replaces Active Directory plus separate SSO and device tools with one cloud platform managing users, access and cross platform devices, which simplifies IT and cuts cost for SMBs. For small and mid sized businesses wanting that, this unification is the main reason to choose JumpCloud.
JumpCloud is highly rated for unifying identity and device management, ease of use and value, with strong support, especially for SMBs. Its G2 reviews praise the all in one directory and device management, ease and value, with being more SMB and mid market focused than large enterprise the main consideration.
For small and mid sized businesses that want an all in one cloud directory unifying identity, SSO, MFA and device management, as a modern Active Directory alternative, JumpCloud is an excellent, highly rated choice. The main caution is that large enterprises with complex identity may prefer Okta or Ping, and Microsoft only shops Entra ID, but for SMB directory and device identity JumpCloud leads.
These identity & access management tools come up most often against JumpCloud.
Leading cloud identity and access management
Cloud IAM, formerly Azure Active Directory
Enterprise identity and access management