6smarketersSoftware
100 categories · 1,810 tools · real buyer data

Find the right software, backed by real data

Compare the leading tools in every category, read how they stack up, and shortlist with confidence. Independent research across the whole business software landscape.

100Categories
1,810Tools listed
10Software groups
50k+Monthly buyers
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Browse

Explore by software group

Ten groups span the whole landscape, from go-to-market to infrastructure and AI.

Why it matters

Buying software is getting harder, not easier

The average company runs around 130 apps, and choosing the wrong one is expensive.

Software is now the operating system of the modern business. Global software spend passed 1 trillion US dollars in 2025 [Gartner], the typical organisation uses roughly 130 applications [Okta], and close to a third of that spend is wasted on tools that are never adopted [Zylo]. The hard part is no longer finding software. It is choosing well from thousands of options.

This directory organises the whole landscape into 100 categories, compares the leading tools in each, and links every figure to its source. Review led directories such as G2, Capterra and TrustRadius made buyer reviews central to software choice. We build on that with structured, data rich pages designed to answer a buying question in a single visit.

Trends

What is shaping software buying in 2026

AI moves into the core

Teams using generative AI in their CRM are 83 percent more likely to beat sales goals [CRM.org]. AI features are standard, and agentic tools are the frontier.

Consolidation over sprawl

With around 130 apps per company [Okta], buyers are cutting overlap.

Vertical tools rise

Industry specific software keeps taking share from general purpose tools.

How it works

Research you can actually trust

1

Mapped to real taxonomy

Categories follow how buyers search, aligned to G2, Capterra and TrustRadius.

2

Data, not opinion

Rankings draw on verified reviews, pricing, feature depth and market data. Sources are linked on every page.

3

Kept current

Listings are refreshed as products ship, reprice or rebrand.

Resources

Guides from the buyer's seat

Buying guide

How to run a software evaluation that does not drag on

A practical scorecard for shortlisting, trials and sign off.

Pricing

Reading SaaS pricing pages without getting surprised

Seat math, usage tiers and the add ons that change the bill.

Trends

What AI agents change about the tools you already pay for

Where agentic features add value and where they are still a demo.

Software buying, common questions

The questions buyers ask most when they start comparing tools.

What is the best business software?
There is no single best tool, because the right choice depends on the job. The best software is the leader in your specific category that fits your team size, budget and stack. Directories like G2 and Capterra rank tools within each category on verified reviews.
How do I choose the right software for my business?
Define the problem first, then shortlist on ease of use, total cost across a year, and fit with what you already run. Trial two or three options with real data. Analyst evaluations from Gartner and Forrester help for enterprise purchases.
What is SaaS?
SaaS, or software as a service, is software you access over the internet and pay for by subscription rather than installing and owning. Most business tools today are SaaS.
How many software tools does a company use?
The average company uses roughly 130 SaaS applications Okta, and close to 30 percent of that spend goes to underused or duplicated tools Zylo.
What are the main types of business software?
Business software spans ten broad groups: sales and marketing, customer service, HR and people, finance and operations, developer and IT, security, productivity, design and web, data and analytics, and AI.