Asana

What is Asana?

Asana is a leading work management tool for cross functional teams, with intuitive projects, tasks, timelines, goals and workflows, strong on ease of use and coordinating work across departments. Founded in 2008, it helps teams coordinate work across the organisation, with tasks and subtasks, projects in list, board, timeline and calendar views, dependencies, workflows and automation (Rules), goals and portfolios, and reporting, in an intuitive, approachable interface. Strong on ease of use and coordinating work across departments, marketing, operations, product and more, Asana is widely used by cross functional teams to plan and track work and keep everyone aligned. For cross functional work management, Asana is a leading choice.

Asana's distinction is intuitive, broad work management that cross functional teams adopt easily, with goals connecting work to strategy. It makes planning and tracking work across many teams approachable, with clear projects, views and workflows, and its goals and portfolios link daily work to objectives, which is why it is a favourite for coordinating work across departments. That ease, breadth and goals focus set it apart.

Who Asana is best for

Asana is best for cross functional teams, marketing, operations, product and more, that want intuitive, easy work management to plan and track work, connect it to goals, and stay aligned across departments. It suits teams prioritising ease of use and coordination. It is a weaker fit for dev teams wanting purpose built agile, where Jira fits, teams wanting maximum customisation and an all in one tool, where ClickUp fits, or spreadsheet style tracking, where Smartsheet fits.

Key features

The core strengths are tasks and projects in list, board, timeline and calendar views, dependencies, workflows and automation (Rules), goals and portfolios connecting work to strategy, and reporting, in an intuitive interface. Asana offers forms, and 300 plus integrations. Its ease of use, broad work management, goals, and strength coordinating cross functional work are its defining advantages.

Asana pricing

Asana is priced per user per month, with a Free Basic plan for individuals and small teams, Starter from around 11 US dollars per user, Advanced around 25 (goals, portfolios, advanced features), and Enterprise quoted. Reviewers note pricing can feel high for scaling teams. Costs scale with users and tier. Confirm current figures on the Asana pricing page.

Integrations and ecosystem

Asana offers more than 300 integrations, connecting to Slack, Google, Microsoft, Salesforce and many tools, plus an API. Its integrations, which let cross functional teams connect Asana to the tools they use across marketing, sales and operations, support its role as a hub for coordinating work.

Asana and cross functional work

Cross functional coordination with goals is the signature strength: Asana makes it easy for teams across departments to plan projects, assign and track tasks, see timelines and dependencies, and connect work to goals and portfolios, in an approachable interface that non technical teams adopt readily. For organisations coordinating work across many teams, this ease and goals focus are the main reason to choose Asana.

Ease of use and support

Asana is consistently praised for an intuitive, easy to use interface and quick onboarding, with good support, driving strong adoption among cross functional teams. Its G2 reviews highlight ease of use, project organisation, goals and coordination, with pricing at higher tiers the main consideration.

Is Asana worth it?

For cross functional teams that want intuitive, easy work management to plan and track work across departments and connect it to goals, Asana is an excellent, widely used choice. The main caution is pricing at higher tiers, so dev teams may prefer Jira, teams wanting maximum customisation ClickUp, and spreadsheet style tracking Smartsheet, but for cross functional work management Asana leads.