The best webinar platform in 2026 is Zoom Webinars for all round webinars, GoTo Webinar for reliable business webinars, ON24 for enterprise webinars and engagement, Livestorm for browser based webinars, and Demio for marketing webinars. Below we compare the 18 leading webinar platforms on price, features, ratings and who each one suits best.
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Ranked on verified ratings, pricing, feature depth and fit.
Zoom's webinar offering, extending its familiar, reliable video platform to one to many webinars with registration, Q&A and reporting, the all round standard for broadcasting webinars to large audiences.
A long established, reliable business webinar platform with registration, engagement and reporting, suited to businesses wanting dependable, straightforward webinars without complexity.
An enterprise webinar and digital experience platform with rich engagement and deep analytics, suited to large marketing teams running webinars and experiences with detailed engagement data.
A browser based webinar and virtual event platform, no download needed, with engagement and analytics, suited to marketing and events teams wanting easy, modern, browser based webinars.
A marketing focused webinar platform, browser based and easy, with engagement, automation and integrations, highly rated and suited to marketers running lead generating webinars.
A flexible, customisable webinar and virtual event platform, browser based with strong branding and features, suited to teams wanting highly customised webinars and virtual events.
A marketing webinar platform built for live, selling and lead generation webinars, with engagement and offers, suited to marketers and solopreneurs running sales and marketing webinars.
An automated (evergreen) webinar platform that runs recorded webinars on schedules as if live, suited to marketers wanting always on, automated webinar funnels for lead generation and sales.
A customisable webinar and virtual classroom platform with rich interactivity, suited to training, education and teams wanting persistent, interactive virtual rooms and learning experiences.
A B2B events and webinar platform for marketing teams, with engagement, content and analytics, suited to B2B marketers running webinars and events integrated with their marketing stack.
| Tool | Rating | Starts at | Free plan | Best for |
|---|---|---|---|---|
| Zoom Webinars | ★ 4.5 | Add on from ~$79/mo | No | All round webinars |
| GoTo Webinar | ★ 4.2 | From ~$49/mo | No | Reliable business webinars |
| ON24 | ★ 4.3 | Quote based | No | Enterprise webinars and engagement |
| Livestorm | ★ 4.4 | Free; from ~$79/mo | Yes | Browser based webinars |
| Demio | ★ 4.7 | From ~$59/mo | No | Marketing webinars |
| BigMarker | ★ 4.7 | Quote based | No | Custom webinars and events |
| WebinarJam | ★ 4.2 | From ~$39/mo | No | Marketing and selling webinars |
| EverWebinar | ★ 4.2 | From ~$199/quarter | No | Automated webinars |
| Adobe Connect | ★ 4.2 | From ~$190/year | No | Interactive training webinars |
| Goldcast | ★ 4.7 | Quote based | No | B2B events and webinars |
Market size and forecast · 12.68% CAGR. Sources: Market Research Future, G2, Capterra
The figures that define the webinar platforms market, each linked to its original source so you can verify every number.
| Metric | Figure | Source |
|---|---|---|
| Webinar software market, 2025 | $9.9B | marketresearchfuture.com |
| Forecast CAGR to 2035 | 12.68% | marketresearchfuture.com |
| Projected market, 2035 | $32.72B | marketresearchfuture.com |
| Growth driver | Hybrid events | marketresearchfuture.com |
| Core job | Host webinars and virtual events | Market Research Future |
| Who uses it | Marketing, sales, training, events | Market Research Future |
| Why it matters | Lead gen, engagement, education | Market Research Future |
| Tools compared | 18 | 6S Software directory |
Webinar platforms let organisations host online seminars, presentations and events, broadcasting to an audience with interaction, for marketing, sales, training, education and communication. Unlike regular video meetings (where everyone is an equal participant), webinars are one to many: presenters broadcast to a larger audience of attendees, with features for registration, presenting slides and video, audience engagement (chat, Q&A, polls), recording and on demand replay, and analytics on attendance and engagement. Many platforms add marketing integrations (CRM, email), automated and evergreen webinars, virtual events, and branding. Used by marketing (for lead generation), sales, training and education teams, webinar platforms turn presentations into scalable, trackable online events that reach and engage audiences. The goal is running effective webinars and virtual events that attract, engage and convert or educate an audience, and measure the results.
They matter because webinars are a powerful way to generate leads, engage prospects and customers, train and educate at scale, and communicate, and doing so needs platforms built for broadcasting, registration, engagement and analytics, beyond regular meeting tools. As digital marketing, remote work, online learning and hybrid events grow, so does demand. The webinar software market was valued at about 9.9 billion US dollars in 2025 and is forecast to reach 32.72 billion by 2035, a 12.68 percent compound annual growth rate [Market Research Future].
You set up, promote, run and follow up a webinar. You create a webinar with a registration page where attendees sign up, promote it (often integrated with email and CRM), and the platform handles registration, reminders and the join experience. At the event, presenters broadcast video, slides and screen to the audience, who watch and engage through chat, Q&A, polls and reactions (but are not on camera like a meeting), with the host controlling the stage. You can run live, record for on demand replay, or use automated and evergreen webinars (recorded sessions played on a schedule as if live). Afterwards, the platform provides analytics on registration, attendance, engagement and conversions, and integrates with marketing and CRM systems so leads and data flow into follow up. Some platforms extend to full virtual events, and AI increasingly assists with content, engagement and insights.
The category spans all round and meeting derived webinars, business webinar tools, enterprise webinar and engagement platforms, browser based and marketing webinars, and automated and virtual event platforms. All round and meeting derived webinars like Zoom Webinars and Webex Webinars extend familiar video platforms. Business webinar tools like GoTo Webinar offer reliable, straightforward webinars. Enterprise webinar and engagement platforms like ON24 and BrightTALK add rich engagement and deep analytics. Browser based and marketing webinars like Livestorm, Demio and WebinarJam focus on easy, marketing driven webinars. Automated and virtual event platforms like EverWebinar (evergreen), BigMarker, Goldcast and vFairs add automation or full events. The right tool depends on simplicity versus marketing depth versus enterprise engagement, scale, and whether you need automation or full virtual events.
Webinar platforms vary by purpose and depth, so match to your needs.
All round and meeting derived webinars include Zoom Webinars and Webex Webinars. Business webinar tools include GoTo Webinar. Enterprise webinar and engagement platforms include ON24 and BrightTALK. Browser based and marketing webinars include Livestorm, Demio and WebinarJam. Automated and virtual event platforms include EverWebinar, BigMarker and Goldcast.
Start with your purpose and scale. For all round webinars using a familiar, reliable platform, Zoom Webinars (or Webex Webinars). For reliable, straightforward business webinars, GoTo Webinar. For enterprise webinars with rich engagement and deep analytics, ON24 or BrightTALK. For easy, browser based, modern webinars, Livestorm, and for marketing webinars that generate leads, Demio or WebinarJam. For automated evergreen webinars, EverWebinar, for highly customised webinars and events, BigMarker, for interactive training, Adobe Connect, and for B2B events, Goldcast or vFairs. Match the platform to simplicity versus marketing depth versus enterprise engagement, scale, and automation or full event needs.
Then weigh three practical factors. First, purpose, lead generating marketing webinars benefit from marketing features and CRM integration (Demio, Livestorm, ON24), training needs interactivity (Adobe Connect), and simple internal or external webinars suit Zoom or GoTo. Second, engagement and analytics depth, enterprise marketing teams want rich engagement and detailed analytics tied to CRM (ON24), while smaller teams want ease and essentials. Third, scale, automation and events, consider audience size, whether you need automated or evergreen webinars (EverWebinar), and whether you need full virtual events (BigMarker, Goldcast, vFairs). Consider pricing (which varies widely), integrations with your marketing stack, trials, and cross check verified reviews on G2 and Capterra.
Pricing varies widely by platform and audience size. Zoom Webinars is an add on to Zoom (from around 79 US dollars a month for a given attendee capacity). GoTo Webinar is from around 49 a month, Demio from around 59, Livestorm free then from around 79, WebinarJam from around 39, EverWebinar from around 199 a quarter, and Adobe Connect from around 190 a year. Enterprise platforms (ON24, BrightTALK, BigMarker, Goldcast, vFairs) are quote based and can be significant. Pricing usually scales with attendee capacity, hosts, features and events, so a large audience or many events costs more.
The main cost drivers are attendee capacity, the number of hosts and events, features (engagement, automation, analytics, events), and enterprise needs. Capacity is a key driver, bigger audiences cost more, so estimate your typical and peak attendance. Marketing and enterprise features (deep analytics, CRM integration, branding, events) and quote based enterprise platforms add cost, while simpler tools (GoTo, Zoom Webinars add on) are more predictable. For occasional webinars, Zoom Webinars or GoTo suffice; for marketing lead gen, Demio or Livestorm; for enterprise engagement, budget for ON24. Estimate your audience size and event frequency, match features to your purpose, use free tiers and trials, and compare how pricing scales before committing.
AI is being added to webinars, generating content and promotion, powering engagement and Q&A, transcribing and summarising, and surfacing insights, making webinars easier to run and more effective. Engagement and interactivity deepen, as platforms add richer polls, chat, offers and gamification to hold attention. Marketing and analytics integration grows, tying webinar engagement data into CRM and marketing automation for lead scoring and follow up (ON24 and others). Automated and evergreen webinars (EverWebinar) remain popular for always on funnels. And webinars increasingly blend into broader virtual and hybrid events as the line between a webinar and an event blurs.
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