Microsoft Clarity is Free behavior and web analytics tool. It is one of the leading options in the Web Analytics category, used by teams that need to manage web analytics work.
Microsoft Clarity suits teams looking for a dependable web analytics solution. The best way to tell if it fits is to compare it against the alternatives below on the features you use most, then trial it with your own data.
Within Web Analytics, Microsoft Clarity competes with tools like Google Analytics, Adobe Analytics, Matomo. Weigh ease of use, pricing and integrations when deciding between them.
These web analytics tools come up most often against Microsoft Clarity.
Dominant free web and app analytics (GA4)
Enterprise web and marketing analytics suite
Privacy-focused open-source web analytics