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Plausible Analytics

Web Analytics

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★★★★☆ 4.7 / 5 on G2 · 4.8 on Capterra (50+ G2 reviews)
4.7 / 5
G2 rating, 50+ reviews [source]
Lightweight
Cookieless [source]
$9
From / mo [source]
Open source
Privacy [source]

Quick facts

CategoryPrivacy friendly web analytics
VendorPlausible
Starts atFrom ~$9/mo
Best forLightweight privacy friendly analytics
DeploymentCloud and self host
Free planTrial; self host free
IntegrationsApps, APIs
G2 rating4.7 / 5
Capterra rating4.8 / 5

What is Plausible?

Plausible is a lightweight, privacy friendly, open source web analytics tool with a simple, cookieless script and clean dashboard, suited to teams wanting fast, privacy respecting analytics without complexity. It offers the essential web analytics (visitors, page views, sources, top pages, countries, devices, goals) in a clean, single page dashboard, with a tiny, fast, cookieless script that is GDPR, CCPA and PECR friendly (no cookies, no personal data, no consent banner needed), and is open source (self hostable) with an affordable cloud. Popular with privacy conscious teams, indie makers and those tired of Google Analytics' complexity, Plausible is a leading simple, privacy friendly analytics tool. For lightweight privacy friendly analytics, Plausible is a leading choice.

Plausible's distinction is being lightweight, simple and privacy friendly, cookieless and open source. It gives the essential analytics in a clean, easy dashboard with a tiny, fast, cookieless, GDPR friendly script (no consent banner needed) and open source transparency, which Google Analytics and heavier tools do not match for simplicity, speed and privacy. That lightweight, simple, privacy friendly nature sets it apart.

Plausible at a glancePlausible is a lightweight, privacy friendly, open source web analytics tool [Plausible]. It holds about a 4.7 out of 5 rating on G2 and 4.8 on Capterra, a leading simple, privacy friendly analytics tool.

Who Plausible is best for

Plausible is best for privacy conscious teams, indie makers, bloggers and businesses that want simple, fast, privacy friendly web analytics (cookieless, GDPR friendly, no consent banner) without Google Analytics' complexity, with the option to self host. It suits lightweight privacy friendly analytics. It is a weaker fit for teams needing deep, advanced analysis, where Google Analytics or Adobe fit, extensive features like heatmaps and recordings, where Matomo or others fit, or free analytics with no ongoing cost, where Google Analytics or Cloudflare fit.

Key features

The core strengths are essential web analytics (visitors, page views, sources, pages, countries, devices, goals) in a clean single page dashboard, a tiny, fast, cookieless, GDPR friendly script (no consent banner needed), open source and self hostable, and affordable cloud pricing. Plausible offers simple, fast, privacy friendly analytics. Its lightweight, simple, privacy friendly nature is its defining advantage.

Plausible pricing

Plausible's cloud is affordable, from around 9 US dollars a month (for lower page view volumes, scaling with page views), with a free trial, and it is open source so you can self host free (with your own hosting). So you pay a modest amount for simple managed privacy analytics, or self host. Confirm details on the Plausible pricing page.

Integrations and ecosystem

Plausible integrates with CMS and site platforms (WordPress and others), offers an API, Google Search Console integration and a stats API, and is open source. Its integrations and open source nature, which fit it into sites and stacks simply, support its lightweight, privacy friendly positioning.

Plausible and simplicity

Being lightweight, simple and privacy friendly is the signature strength: Plausible gives the essential analytics in a clean, easy dashboard with a tiny, cookieless, GDPR friendly script (no consent banner) and open source transparency, which Google Analytics and heavier tools do not match for simplicity, speed and privacy. For lightweight privacy friendly analytics, this is the main reason to choose Plausible.

Ease of use and support

Plausible is highly rated for simplicity, clean dashboard, privacy friendliness, light fast script and being a refreshing Google Analytics alternative, loved by privacy conscious and indie users, with good support, though reviewers note it is intentionally simple (fewer advanced features). Its reviews praise simplicity and privacy, with limited depth the main consideration.

Is Plausible worth it?

For privacy conscious teams, makers and businesses wanting simple, fast, privacy friendly web analytics without Google Analytics' complexity, Plausible is an excellent choice. The main caution is that it is intentionally simple, so deep analysis suits Google Analytics or Adobe, extensive features Matomo, and free no cost options Google Analytics or Cloudflare, but for lightweight privacy friendly analytics Plausible leads.

Pricing

Self hosted (Free)

$0
self host
  • Open source
  • Own your data
  • Technical setup

Growth

$9
per month
  • Cloud analytics
  • Cookieless, privacy
  • Lower volumes

Business / Enterprise

Scaled
by page views
  • Higher volumes
  • More features
  • Teams

Pros and cons

Pros

  • Lightweight and simple
  • Cookieless, GDPR friendly
  • Clean, easy dashboard
  • Open source and self hostable
  • Affordable cloud

Cons

  • Intentionally simple (fewer features)
  • No heatmaps or recordings
  • Ongoing cost (cloud)
  • Less depth than GA or Matomo

Plausible Analytics alternatives

These web analytics tools come up most often against Plausible Analytics.

Google Analytics

Dominant free web and app analytics (GA4)

Adobe Analytics

Enterprise web and marketing analytics suite

Matomo

Privacy-focused open-source web analytics

Plausible Analytics FAQ

What is Plausible used for?
Plausible is used for lightweight, privacy friendly web analytics: measuring visitors, page views, sources, top pages, countries, devices and goals in a clean single page dashboard, with a tiny cookieless, GDPR friendly script, so teams get simple, fast, privacy respecting analytics without complexity.
How much does Plausible cost?
Plausible's cloud is from around 9 US dollars a month (scaling with page views) with a free trial, and it is open source so you can self host free with your own hosting. See the Plausible pricing page.
Is Plausible privacy friendly?
Yes. Plausible uses a cookieless script, collects no personal data and is GDPR, CCPA and PECR friendly, so you typically do not need a cookie consent banner, which is a core reason privacy conscious teams choose it over Google Analytics.
Plausible vs Google Analytics, which is better?
Plausible is simpler, lightweight and privacy friendly (cookieless, no consent banner), while Google Analytics is free, deeper and Google integrated. Plausible suits those wanting simple, private analytics; Google Analytics suits those wanting depth and Google integration free.
Is Plausible open source?
Yes. Plausible is open source, so you can self host it free on your own servers for full data ownership, or use the affordable managed cloud, giving transparency and the choice of self hosting or managed hosting.
Does Plausible need a cookie banner?
Typically no. Because Plausible is cookieless and collects no personal data (GDPR, CCPA and PECR friendly), sites usually do not need a cookie consent banner for it, which is a key convenience and privacy advantage over cookie based analytics.

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