Rubrik

What is Rubrik?

Rubrik is a modern, cyber resilient data protection platform with immutable backups, rapid recovery and strong ransomware and cyber recovery focus, popular with enterprises prioritising cyber resilience. Founded in 2014, it provides backup and recovery across data center, cloud and SaaS, built around cyber resilience: immutable backups that ransomware cannot alter, anomaly detection to spot ransomware in backups, sensitive data discovery, and orchestrated, clean cyber recovery to restore quickly after an attack, delivered on a simple, scale out appliance and increasingly as SaaS. Popular with enterprises that prioritise ransomware and cyber recovery, Rubrik is a leading modern, security focused data protection platform. For modern cyber resilient backup, Rubrik is a leading choice.

Rubrik's distinction is a modern, security first approach built around cyber resilience and recovery. Where traditional backup focuses on copies, Rubrik designs for ransomware: immutable backups, anomaly detection, sensitive data discovery and orchestrated clean recovery, on a simple scale out platform, so enterprises can recover quickly and confidently after a cyber attack. That cyber resilience focus, modern design and rapid recovery set it apart.

Who Rubrik is best for

Rubrik is best for enterprises that prioritise cyber resilience and ransomware recovery, wanting immutable backups, anomaly detection, sensitive data discovery and orchestrated clean recovery, on a modern, simple platform. It suits modern cyber resilient data protection. It is a weaker fit for SMBs and mid market wanting simpler, cheaper backup, where Veeam, NAKIVO or Acronis fit, those wanting the broadest traditional coverage, where Commvault fits, or fully managed SaaS only endpoint and SaaS backup, where Druva fits.

Key features

The core strengths are backup and recovery across data center, cloud and SaaS, immutable backups resistant to ransomware, anomaly detection to spot ransomware in backups, sensitive data discovery, and orchestrated, clean cyber recovery, on a simple scale out appliance and SaaS. Rubrik offers rapid recovery and a modern management experience. Its cyber resilience focus, immutability and rapid recovery are its defining advantages.

Rubrik pricing

Rubrik is priced on subscription, typically by capacity or workloads, and quoted, reflecting its modern platform and cyber resilience capabilities, a significant enterprise investment, with appliance and SaaS options. Pricing suits enterprises prioritising cyber resilience and is negotiated. Costs scale with capacity or workloads. Get details via the Rubrik site.

Integrations and ecosystem

Rubrik integrates across data center, cloud (AWS, Azure, Google Cloud) and SaaS (Microsoft 365), and with security tools (SIEM, SOAR) for cyber recovery, with APIs. Its broad integrations and security tool connections, which support cyber resilience and clean recovery across the environment, are a signature strength for its security first positioning.

Rubrik and cyber resilience

Cyber resilience and rapid recovery are the signature strength: Rubrik is designed around ransomware, with immutable backups, anomaly detection, sensitive data discovery and orchestrated clean recovery, so enterprises can recover quickly and confidently after an attack, which traditional backup does less directly. For enterprises prioritising cyber recovery, this is the main reason to choose Rubrik.

Ease of use and support

Rubrik is highly rated for its modern, simple experience, cyber resilience, rapid recovery and support. Its G2 reviews praise immutability, cyber recovery and ease, with cost and enterprise focus the main considerations versus value tools.

Is Rubrik worth it?

For enterprises that prioritise cyber resilience and ransomware recovery, wanting immutable backups and orchestrated clean recovery on a modern platform, Rubrik is an excellent, highly rated choice. The main caution is cost and enterprise focus, so SMBs and mid market may prefer Veeam, NAKIVO or Acronis, those wanting broadest traditional coverage Commvault, and SaaS only backup Druva, but for modern cyber resilient backup Rubrik leads.