Mailchimp is Popular SMB email and marketing automation. It is one of the leading options in the Marketing Automation category, used by teams that need to manage marketing automation work.
Mailchimp suits teams looking for a dependable marketing automation solution. The best way to tell if it fits is to compare it against the alternatives below on the features you use most, then trial it with your own data.
Within Marketing Automation, Mailchimp competes with tools like HubSpot Marketing Hub, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement. Weigh ease of use, pricing and integrations when deciding between them.
These marketing automation tools come up most often against Mailchimp.
Inbound marketing automation and analytics platform
Enterprise B2B marketing automation leader
B2B automation, formerly Pardot