Leadfeeder

What is Leadfeeder?

Leadfeeder is a website visitor identification tool that reveals which companies are browsing your site, even if they never fill in a form. Founded in 2012 in Finland and now part of Dealfront, it matches anonymous website traffic to company records using IP and firmographic data, then shows which pages those companies viewed and scores them by engagement. For B2B teams, that turns invisible traffic into a list of warm accounts sales can follow up with.

Leadfeeder's distinction is capturing leads you would otherwise miss entirely. Since most B2B visitors leave without converting, identifying the companies behind that traffic uncovers demand that standard forms and popups never catch. It complements rather than replaces form based capture, adding a layer of account intelligence on top of your website.

Who Leadfeeder is best for

Leadfeeder is best for B2B sales and marketing teams that want to know which companies visit their website and follow up with engaged accounts. It suits teams with meaningful website traffic and a sales motion to action the leads. It is a weaker fit for B2C businesses, since it identifies companies not individuals, and for sites with little traffic, where there is not enough to identify.

Key features

The core strengths are company level visitor identification, page view and behaviour tracking per company, lead scoring and filtering by firmographics and behaviour, and automatic feeds of identified companies into the CRM. It offers custom feeds, Slack and email alerts when target accounts visit, and, through Dealfront, access to contact data and intent to action the accounts it surfaces.

Leadfeeder pricing

Leadfeeder offers a limited free version that shows a small number of identified companies with a short data window. The paid plan starts around 139 US dollars per month, with pricing that scales by the number of companies identified per month. As part of Dealfront, it is often bundled with contact data and prospecting features at higher tiers. Confirm current figures on the Leadfeeder pricing page.

Integrations and ecosystem

Leadfeeder integrates with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Slack and email, pushing identified companies and alerts into sales workflows. As part of Dealfront, it connects to a wider go to market suite of contact data and intent, extending from identification to outreach.

Leadfeeder and data

Rather than headline AI, Leadfeeder's value is in accurate company matching and scoring: reliably identifying which business is behind a visit and how engaged it is. The quality of that matching, and how cleanly it feeds sales, is what teams judge it on, and it improves with the richer data Dealfront provides.

Ease of use and support

Leadfeeder is straightforward to set up with a tracking script and integrates cleanly with CRMs, so teams get value quickly. Support is via docs and email, with onboarding for paid plans. Its G2 reviews praise the visibility into anonymous traffic, with identification rates, which depend on the visitor, the occasional note.

Is Leadfeeder worth it?

For a B2B team with meaningful website traffic and a sales motion to follow up, Leadfeeder is a strong way to capture demand that forms and popups miss, and the free tier lets you test the volume it surfaces. The main cautions are that it identifies companies not individuals, so it suits B2B not B2C, and that low traffic sites may not get enough to justify it.