Upfluence is an all in one influencer marketing platform covering the full creator lifecycle: discovery, outreach, campaign management, affiliate tracking and payments. Founded in 2013 with offices in New York and Lyon, it serves mid market brands and agencies that want a single tool to find creators from a large database, manage campaigns, and pay partners, with strong ecommerce integration for brands that sell online. Its appeal is breadth in one platform at a mid market level.
Upfluence's distinction is its end to end scope combined with a large searchable creator database and a handy browser extension that surfaces creator analytics as you browse social profiles. For a brand or agency that wants discovery and management together without an enterprise contract, it hits a useful middle ground between affordable discovery tools and heavy enterprise suites.
Upfluence is best for mid market brands and agencies that want an all in one influencer workflow, from finding creators to paying them, with ecommerce integration. It suits teams that want discovery and management together without enterprise complexity. It is a weaker fit for the largest global programs, where CreatorIQ offers more scale and analytics, or for lean teams that only need discovery, where Modash is cheaper.
The core strengths are a large searchable creator database with audience analytics, a browser extension for on the fly creator insights, outreach and campaign management, affiliate tracking with ecommerce integration, and payments. It offers content management, reporting, and connections to Shopify and WooCommerce for sales attribution. Its all in one coverage of the creator lifecycle is its defining advantage.
Upfluence does not publish prices. It is quote based, typically running into the low thousands of dollars a month depending on features and scale, with annual contracts, positioned between affordable discovery tools and enterprise suites. Because it bundles discovery, management and payments, it is priced for brands running real programs rather than occasional campaigns. Request current pricing through the Upfluence site.
Upfluence integrates with Shopify, WooCommerce and other ecommerce platforms, plus email and communication tools, so affiliate sales and outreach connect to your store and workflow. Its ecommerce integrations support the affiliate and sales tracking that many of its brand customers rely on.
Upfluence has added AI for creator discovery and matching and for drafting outreach, helping brands find relevant creators faster and manage programs more efficiently across the lifecycle.
Upfluence is generally approachable for its scope, with the browser extension a practical everyday feature, and it provides onboarding and support. Its G2 reviews praise the all in one workflow and database, with the quote based cost the main consideration for smaller teams.
For a mid market brand or agency that wants discovery, management and payments in one influencer platform with ecommerce integration, Upfluence is a strong, well rounded choice. The main caution is that it is a quote based investment, so the largest programs may prefer CreatorIQ for scale and lean teams needing only discovery may prefer Modash, while mid market teams get good breadth for the money.
These influencer marketing platforms tools come up most often against Upfluence.
Enterprise influencer marketing management platform
Creator management for ecommerce brands
Influencer marketing for ecommerce, formerly AspireIQ