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Aspire

Influencer Marketing Platforms

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★★★★☆ 4.5 / 5 on G2 · 4.6 on Capterra (400+ G2 reviews)
4.5 / 5
G2 rating [source]
2013
Founded, formerly AspireIQ [source]
Marketplace
Creators come to you [source]
Ecommerce
Strong Shopify fit [source]

Quick facts

CategoryCreator marketing
Founded2013
HeadquartersSan Francisco, California
Starts atQuote based
Best forScaled creator and UGC programs
DeploymentCloud, web
Free planNo
IntegrationsShopify, Klaviyo, email
G2 rating4.5 / 5
Capterra rating4.6 / 5

What is Aspire?

Aspire, formerly AspireIQ, is a creator marketing platform that helps brands find, manage and scale influencer and user generated content programs. Founded in 2013 and based in San Francisco, it combines a creator marketplace, where creators can apply to work with brands, with workflow tools for managing relationships, content and campaigns, and strong ecommerce integration. It is widely used by consumer and ecommerce brands that want to scale authentic creator and UGC content efficiently.

Aspire's distinction is its marketplace and content focus. Beyond searching a database, brands can launch opportunities that creators apply to, which helps surface enthusiastic partners, and the platform emphasises collecting and reusing creator content across marketing. For brands that treat creators as a content engine as much as a reach channel, that combination is the appeal.

Aspire at a glanceAspire, formerly AspireIQ, pairs a creator marketplace with management and ecommerce integration, holding a 4.5 out of 5 rating on G2 and 4.6 on Capterra. It is popular with consumer and ecommerce brands scaling creator and UGC programs.

Who Aspire is best for

Aspire is best for consumer and ecommerce brands that want to scale creator and user generated content programs, using a marketplace to find enthusiastic partners and tools to manage content at volume. It suits brands that value creator content as a marketing asset. It is a weaker fit for the largest enterprise programs, where CreatorIQ fits, or lean teams needing only discovery, where Modash is cheaper.

Key features

The core strengths are a creator marketplace where creators apply to brand opportunities, creator discovery and vetting, campaign and relationship workflow, content collection and rights management, and ecommerce integration for seeding and sales. It offers affiliate tracking, payments, and analytics, with a particular emphasis on sourcing and reusing authentic creator content. Its marketplace and content focus are its defining advantages.

Aspire pricing

Aspire does not publish prices. It is quote based, typically running into the low thousands of dollars a month depending on scale and features, with annual contracts, positioned for brands running real creator programs. Because it bundles marketplace, management and content tools, it is priced as an investment rather than a cheap discovery tool. Request current pricing through the Aspire site.

Integrations and ecosystem

Aspire integrates with Shopify, Klaviyo and other ecommerce and marketing tools, so creator content, seeding and sales connect to a brand's store and email. Its integrations support the ecommerce and content reuse workflows that its consumer brand customers rely on.

Aspire AI

Aspire has added AI to help with creator discovery, matching and content, supporting brands in finding partners and managing content at scale across their programs.

Ease of use and support

Aspire is generally well regarded for usability within its creator and content focus, and it provides onboarding and support for brands scaling programs. Its G2 reviews praise the marketplace, content tools and support, with the quote based cost the main consideration for smaller brands.

Is Aspire worth it?

For a consumer or ecommerce brand that wants to scale creator and UGC content programs with a marketplace and strong content tools, Aspire is a strong choice well suited to content driven influencer marketing. The main caution is that it is a quote based investment, so the largest programs may prefer CreatorIQ and lean teams needing only discovery may prefer Modash, while content focused consumer brands get good value.

Pricing

Platform

Quote
custom
  • Marketplace and discovery
  • Management workflow
  • Content collection

Growth

Quote
custom
  • Affiliate and payments
  • Ecommerce integration
  • Analytics

Enterprise

Quote
custom
  • Larger programs
  • Advanced features
  • Dedicated support

Pros and cons

Pros

  • Creator marketplace for enthusiastic partners
  • Strong content collection and rights
  • Good ecommerce integration
  • Scales creator and UGC programs
  • High ratings from brands

Cons

  • Quote based, an investment
  • Less scale than CreatorIQ
  • Pricier than discovery only tools
  • No free or self serve tier

Aspire alternatives

These influencer marketing platforms tools come up most often against Aspire.

CreatorIQ

Enterprise influencer marketing management platform

Grin

Creator management for ecommerce brands

Upfluence

Influencer discovery and management platform

Aspire FAQ

What is Aspire used for?
Aspire, formerly AspireIQ, is used by consumer and ecommerce brands to find, manage and scale creator and user generated content programs, using a marketplace, management workflow and content collection with ecommerce integration.
How much does Aspire cost?
Aspire is quote based, typically running into the low thousands of dollars a month depending on scale and features, with annual contracts. Request pricing from the Aspire site.
What is Aspire's marketplace?
Aspire's marketplace lets brands post opportunities that creators apply to, helping surface enthusiastic partners, in addition to searching a creator database, which suits brands scaling content driven programs.
Aspire vs GRIN, which is better?
Both suit ecommerce brands. Aspire emphasises a creator marketplace and content collection, while GRIN emphasises relationship management and store integration. The choice depends on whether you prioritise sourcing content or managing relationships.
Is Aspire the same as AspireIQ?
Yes. AspireIQ rebranded to Aspire. It is the same creator marketing platform under a shorter name.
Does Aspire integrate with Shopify?
Yes. Aspire integrates with Shopify and tools like Klaviyo for seeding, sales attribution and marketing, which suits the ecommerce brands that make up much of its customer base.

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