Zapier is the leading no-code automation tool, connecting over 7,000 apps so anyone can automate workflows without coding, hugely popular with SMBs and teams, the all round standard for app automation. Founded in 2011, it lets you build automations (Zaps) with a trigger and actions, when something happens in one app, do things in others, across more than 7,000 applications, with filters, logic, multi step workflows and now AI (Copilot, AI agents) to build and run automations. No coding needed, so business users automate repetitive tasks (lead routing, data syncing, notifications) themselves. With the largest app ecosystem and a reputation for ease, Zapier is used by millions and is the default name in no-code automation. For no-code app automation, Zapier is the benchmark.
Zapier's distinction is the largest connector ecosystem with the easiest no-code experience. Its support for over 7,000 apps, far more than rivals, and its simple, accessible builder mean almost anyone can connect almost any tools and automate without coding, which no competitor matches for breadth and ease. That connector breadth and accessibility set it apart.
Zapier is best for SMBs, teams and individuals that want to automate workflows across many apps without coding, valuing the largest connector ecosystem and ease of use. It suits accessible no-code app automation. It is a weaker fit for those wanting more powerful, affordable visual automation, where Make fits, open source or developer automation, where n8n or Pipedream fit, enterprise integration at scale, where Workato or Boomi fit, or the Microsoft ecosystem, where Power Automate fits.
The core strengths are automations (Zaps) with triggers and actions across more than 7,000 apps, filters, logic and multi step workflows, a simple no-code builder, and AI features (Copilot to build from plain language, AI agents), plus tables and interfaces. Zapier offers the largest connector ecosystem and ease. Its connector breadth, accessibility and AI are its defining advantages.
Zapier has a free plan (limited tasks and single step Zaps), with paid plans priced by tasks per month, from around 19.99 US dollars a month (Professional), rising with task volume and features, plus Team and Enterprise tiers. Note that costs can rise as task volume grows, a common consideration. Confirm current figures on the Zapier pricing page.
Zapier connects more than 7,000 apps, the largest ecosystem in automation, covering virtually every popular SaaS tool, with webhooks, code steps and an AI platform. Its unmatched connector ecosystem, which lets users connect almost any tools without coding, is Zapier's signature strength and the main reason it dominates no-code automation.
The largest connector ecosystem with the easiest experience is the signature strength: Zapier supports over 7,000 apps, far more than rivals, with a simple builder so almost anyone can connect almost any tools and automate without coding, which no competitor matches. For teams wanting broad, easy no-code automation, this is the main reason to choose Zapier.
Zapier is highly rated for ease of use, connector coverage and AI, the most recognised no-code automation tool, with strong support and resources. Its G2 reviews praise ease and the app ecosystem, with task based pricing that rises at volume the main consideration.
For SMBs, teams and individuals that want to automate workflows across many apps without coding, with the largest connector ecosystem and ease of use, Zapier is the benchmark choice. The main caution is task based pricing that can rise at volume, so those wanting more affordable visual power may prefer Make, developers n8n or Pipedream, enterprises Workato or Boomi, and Microsoft organisations Power Automate, but for no-code app automation Zapier leads.
These workflow automation / ipaas tools come up most often against Zapier.
Visual workflow automation platform, formerly Integromat
Enterprise automation and integration platform
Low-code integration and automation platform