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SurveyMonkey

Form Builders

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★★★★☆ 4.4 / 5 on G2 · 4.6 on Capterra (24,029 G2 reviews)
4.4 / 5
G2 rating, 24,029 reviews [source]
1999
Founded [source]
$25
Paid from / mo [source]
Surveys
+ analytics [source]

Quick facts

CategorySurvey platform
VendorSurveyMonkey (Momentive)
Founded1999
Starts atFree (limited); from ~$25/mo
Best forSurveys and feedback
DeploymentCloud
Free planYes (limited)
IntegrationsMany apps
G2 rating4.4 / 5
Capterra rating4.6 / 5

What is SurveyMonkey?

SurveyMonkey is a long established survey platform for creating surveys and collecting feedback, with strong analytics and templates, suited to businesses and researchers running surveys and feedback programs. Founded in 1999 and one of the best known survey tools, it lets you create surveys with many question types, use expert designed templates and question banks, apply logic, distribute via links, email and other channels, and analyse responses with strong reporting, analytics and (on higher tiers) advanced research features and audience panels. Used widely for customer, employee, market and event feedback and research, SurveyMonkey specialises in surveys and the analysis of survey data. For surveys and feedback, SurveyMonkey is a leading choice.

SurveyMonkey's distinction is being a dedicated, established survey specialist with strong analytics and research features. Unlike general form builders, it focuses on surveys and feedback, with expert templates and question banks, survey logic, robust analysis and reporting, and research capabilities (benchmarks, panels), which general builders do not match for survey methodology and insight. That survey focus, analytics and research depth set it apart.

SurveyMonkey at a glanceSurveyMonkey is a long established survey platform with strong analytics [SurveyMonkey]. It holds a 4.4 out of 5 rating across 24,029 reviews on G2 and 4.6 on Capterra, a leading choice for surveys and feedback.

Who SurveyMonkey is best for

SurveyMonkey is best for businesses and researchers that want a dedicated survey platform for customer, employee, market and event feedback and research, with expert templates, survey logic and strong analytics. It suits surveys and feedback. It is a weaker fit for those wanting powerful general forms (orders, applications, payments), where Jotform fits, beautiful conversational forms, where Typeform fits, free simple forms, where Google or Microsoft Forms fit, or WordPress forms, where WPForms fits.

Key features

The core strengths are survey creation with many question types, expert designed templates and question banks, survey logic, multi channel distribution, strong analytics and reporting, and advanced research features (benchmarks, audience panels) on higher tiers, with integrations. SurveyMonkey offers dedicated survey and feedback capabilities. Its survey focus, analytics and research depth are its defining advantages.

SurveyMonkey pricing

SurveyMonkey has a free plan (limited questions and responses), with paid plans from around 25 US dollars a month (billed annually, varying by individual and team plans), rising for more responses, features, analytics and research capabilities. Note pricing and plan structure can be seen as complex and costs rise with research features. Costs scale with plan and volume. Confirm details via the SurveyMonkey pricing page.

Integrations and ecosystem

SurveyMonkey integrates with Salesforce, Microsoft Teams, Slack, Mailchimp and many apps, with an API, plus audience panels for reaching respondents. Its integrations and audience panels, which route survey data into business tools and provide respondents for research, support its survey and feedback positioning.

SurveyMonkey and surveys

Being a dedicated, established survey specialist with strong analytics is the signature strength: SurveyMonkey focuses on surveys and feedback, with expert templates, question banks, logic, robust analysis and research capabilities, which general form builders do not match for survey methodology and insight. For surveys and feedback programs, this is the main reason to choose SurveyMonkey.

Ease of use and support

SurveyMonkey is well rated for survey creation, templates, analytics and being established and familiar, one of the most reviewed tools, with good support, though reviewers note pricing and plan complexity and free plan limits. Its G2 reviews praise surveys and analytics, with pricing and free limits the main considerations.

Is SurveyMonkey worth it?

For businesses and researchers that want a dedicated survey platform with expert templates, logic and strong analytics for feedback and research, SurveyMonkey is an excellent choice. The main caution is pricing and plan complexity, so those wanting powerful general forms may prefer Jotform, beautiful forms Typeform, free simple forms Google or Microsoft Forms, and WordPress forms WPForms, but for surveys and feedback SurveyMonkey leads.

Pricing

Free

$0
limited
  • Basic surveys
  • Limited questions and responses
  • Getting started

Standard / Advantage

$25
per month
  • More responses
  • Analytics and logic
  • Individuals and teams

Premier / Enterprise

$75+
per month
  • Advanced analytics
  • Research and panels
  • Scale

Pros and cons

Pros

  • Dedicated survey specialist
  • Expert templates and question banks
  • Strong analytics and reporting
  • Research features and panels
  • Established and familiar

Cons

  • Pricing and plan complexity
  • Free plan limits
  • Less suited to general forms
  • Costs rise with research features

SurveyMonkey alternatives

These form builders tools come up most often against SurveyMonkey.

Jotform

Drag-and-drop online form and survey builder

Typeform

Conversational, one-question-at-a-time forms and surveys

Google Forms

Free form and survey tool in Workspace

SurveyMonkey FAQ

What is SurveyMonkey used for?
SurveyMonkey is used for creating surveys and collecting feedback: customer, employee, market and event surveys, with many question types, expert templates, survey logic, multi channel distribution and strong analytics and reporting, plus research features like benchmarks and audience panels.
How much does SurveyMonkey cost?
SurveyMonkey has a free plan (limited), with paid plans from around 25 US dollars a month (billed annually), rising for more responses, analytics and research features. See the SurveyMonkey pricing page.
Is SurveyMonkey free?
SurveyMonkey offers a limited free plan (capped questions and responses), good for simple surveys, with paid plans from around 25 US dollars a month adding more responses, analytics, logic and research capabilities.
SurveyMonkey vs Typeform, which is better?
SurveyMonkey is a dedicated survey platform with strong analytics and research features, while Typeform focuses on beautiful, conversational, engaging forms. SurveyMonkey suits research and feedback with deep analysis; Typeform suits engaging, well designed surveys and forms.
Is SurveyMonkey good for research?
Yes. SurveyMonkey offers research oriented features such as expert question banks, benchmarks, advanced analytics and audience panels (to reach respondents), making it well suited to market research and feedback programs beyond simple surveys.
What is the difference between SurveyMonkey and a form builder?
SurveyMonkey specialises in surveys and feedback with research and analytics depth, while general form builders (like Jotform) handle all kinds of forms, orders, applications, payments. For deep survey research, SurveyMonkey is stronger; for versatile forms and payments, a general builder fits better.

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