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SurveySparrow

Survey & Experience Management

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★★★★☆ 4.4 / 5 on G2 · 4.4 on Capterra (2,000+ G2 reviews)
4.4 / 5
G2 rating, 2k reviews [source]
2017
Founded [source]
Conversational
Engaging survey format [source]
$19
Basic from per month [source]

Quick facts

CategorySurvey and CX software
Founded2017
HeadquartersPalo Alto, California
Starts atFree, paid from about $19/mo
Best forConversational CX surveys
DeploymentCloud, web and mobile
Free planYes
IntegrationsCRMs, Slack, Zapier
G2 rating4.4 / 5
Capterra rating4.4 / 5

What is SurveySparrow?

SurveySparrow is a modern survey and experience platform known for conversational surveys that feel more like a chat than a form, which lifts engagement and completion. Founded in 2017, it combines engaging survey formats with customer experience features like NPS, CSAT and CES tracking, automation and dashboards, at affordable prices with a free tier. For teams that want more engaging surveys and light CX capabilities than a basic tool offers, without the cost of enterprise XM, SurveySparrow is a popular modern choice.

SurveySparrow's distinction is combining a conversational, engaging survey experience with practical CX features and automation at an accessible price. It sits between simple survey tools and enterprise platforms, offering experience measurement like recurring NPS surveys and dashboards that smaller and mid sized teams can actually use and afford.

SurveySparrow at a glanceSurveySparrow offers conversational surveys and CX features like NPS at affordable prices with a free tier [SurveySparrow]. It holds a 4.4 out of 5 rating across more than 2,000 reviews on G2, popular with teams wanting engaging feedback and light CX.

Who SurveySparrow is best for

SurveySparrow is best for small and mid sized teams that want engaging, conversational surveys and practical customer experience features like NPS tracking and automation, affordably. It suits teams running feedback and CX programs that find basic tools too plain and enterprise XM too costly. It is a weaker fit for the largest strategic XM programs, where Qualtrics or Medallia fit, and for those needing only the simplest one off surveys, where free tools suffice.

Key features

The core strengths are conversational, engaging survey formats, CX measurement with NPS, CSAT and CES, recurring surveys and automation, and dashboards and reporting. SurveySparrow offers omnichannel distribution, including chat style and email surveys, 360 degree feedback for employees, and integrations. Its combination of engaging surveys and practical CX features at an affordable price is its defining advantage.

SurveySparrow pricing

SurveySparrow has a free plan for basic surveys. Paid plans start around 19 US dollars a month for Basic, with Business around 49 and Enterprise tiers, priced on responses, features and users, with CX and automation capabilities at higher tiers, billed annually. It is affordable for the engagement and CX features offered, suiting smaller and mid sized teams. Confirm current figures on the SurveySparrow pricing page.

Integrations and ecosystem

SurveySparrow integrates with CRMs like Salesforce and HubSpot, Slack, Zapier and other tools, plus an API, so feedback flows into workflows and systems. Its integrations let teams act on survey and CX data in the tools they already use, supporting its practical CX positioning.

SurveySparrow AI

SurveySparrow has added AI to help create surveys and analyse results, including open text sentiment and themes, making feedback programs easier to run and understand. Its AI complements the engaging formats and CX features that define the platform.

Ease of use and support

SurveySparrow is modern and easy to use, with conversational surveys that are pleasant to build and complete, and good support. Its G2 reviews praise the engaging formats, CX features and value, with the step up to enterprise XM depth the main consideration for the largest programs.

Is SurveySparrow worth it?

For a small or mid sized team that wants engaging, conversational surveys and practical CX features like NPS affordably, SurveySparrow is a strong modern choice, and the free tier makes it easy to start. The main caution is that the largest strategic experience programs need Qualtrics or Medallia, but for accessible, engaging feedback and light CX, SurveySparrow delivers good value.

Pricing

Free

$0
per month
  • Basic surveys
  • Limited responses
  • Conversational format

Basic

$19
per month
  • More responses
  • CX features like NPS
  • Automation

Business / Enterprise

$49
per month and up
  • Advanced CX and EX
  • More users and features
  • Integrations

Pros and cons

Pros

  • Engaging conversational surveys
  • Practical CX features like NPS
  • Affordable with free tier
  • Automation and dashboards
  • Good integrations

Cons

  • Not a full enterprise XM platform
  • Response and feature limits by tier
  • Less depth than Qualtrics
  • Advanced CX at higher tiers

SurveySparrow alternatives

These survey & experience management tools come up most often against SurveySparrow.

Qualtrics

Leading enterprise experience management and survey platform

SurveyMonkey

Widely used online survey and forms tool

Medallia

Enterprise customer and employee experience platform

SurveySparrow FAQ

What is SurveySparrow used for?
SurveySparrow is used to create engaging, conversational surveys and run practical customer experience programs with NPS, CSAT and automation, for small and mid sized teams wanting more than basic surveys without enterprise cost.
Is SurveySparrow free?
Yes. SurveySparrow has a free plan for basic surveys. Paid plans from around 19 US dollars a month add more responses, CX features like NPS, and automation.
How much does SurveySparrow cost?
Paid plans start around 19 US dollars a month for Basic, with Business around 49 and Enterprise tiers, priced on responses, features and users, billed annually. See the SurveySparrow pricing page.
What are conversational surveys?
Conversational surveys present questions one at a time in a chat like, engaging format rather than a static form, which SurveySparrow pioneered and which generally lifts response and completion rates.
SurveySparrow vs SurveyMonkey, which is better?
SurveySparrow offers more engaging conversational surveys and built in CX features like NPS, while SurveyMonkey is the trusted mainstream tool. Teams wanting engagement and CX prefer SurveySparrow; those wanting a simple standard tool prefer SurveyMonkey.
Does SurveySparrow support NPS?
Yes. SurveySparrow includes CX measurement with NPS, CSAT and CES, recurring surveys and dashboards, making it a practical choice for customer experience programs at an affordable price.

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