SurveyMonkey is the best known survey tool in the world, used by millions of people to create, send and analyse surveys quickly and affordably. Founded in 1999, it popularised online surveys and remains the default choice for most straightforward survey needs, from customer and employee feedback to market research and event forms. With a free tier, a huge template library, easy creation and solid analysis, it makes surveys accessible to anyone, while also offering team and enterprise plans with more capability.
SurveyMonkey's distinction is ubiquity and ease. It is the tool most people reach for when they need a survey, balancing simplicity with enough depth, question types, logic, analysis and integrations, for the vast majority of needs. It is not a full enterprise experience management platform like Qualtrics, but for creating and analysing surveys, it is the mainstream standard.
SurveyMonkey is best for individuals, small businesses and teams that want an easy, affordable, trusted tool to create and analyse surveys for feedback, research or forms. It suits most straightforward survey needs. It is a weaker fit for enterprises running continuous, multi channel experience management programs, where Qualtrics or Medallia fit, and for teams wanting the most beautiful conversational surveys, where Typeform fits.
The core strengths are easy survey creation with many question types, a large template library, logic and branching, and clear analysis with charts, filters and exports. SurveyMonkey offers distribution by email, link and web, team collaboration, integrations with tools like Salesforce and Slack, and AI help for building surveys and analysing results. Its ease, breadth of templates and trusted ubiquity are its defining advantages.
SurveyMonkey has a free plan for basic surveys with limited questions and responses. Paid plans include individual Standard and Advantage tiers and Team plans from around 25 US dollars per user per month billed annually, with more questions, responses, analysis and features at higher tiers, plus enterprise options. Pricing is accessible for most needs, though response and feature limits step up by tier. Confirm current figures on the SurveyMonkey pricing page.
SurveyMonkey integrates with Salesforce, Microsoft, Slack, Google and many other tools, plus an API, so survey data flows into CRMs and workflows. Its integrations and large template and question bank make it easy to deploy surveys and use the results across the common business stack.
SurveyMonkey has added AI to help build surveys from a prompt, suggest questions, and analyse results including open text, making survey creation and analysis faster for non experts. Its AI lowers the barrier to running good surveys and getting insight from them.
Ease of use is SurveyMonkey's defining strength, with a simple interface that anyone can use and a vast template library. Support is via help resources and plan dependent channels. Its G2 reviews praise ease, templates and ubiquity, with per user pricing and response limits the main considerations at scale.
For individuals, small businesses and teams that want an easy, affordable, trusted survey tool, SurveyMonkey is a safe and capable choice, and the free tier makes it easy to start. The main caution is that enterprises running continuous experience management programs need Qualtrics or Medallia, and teams wanting the most engaging surveys may prefer Typeform, but for mainstream surveys SurveyMonkey remains the standard.
These survey & experience management tools come up most often against SurveyMonkey.
Leading enterprise experience management and survey platform
Enterprise customer and employee experience platform
Conversational, interactive form and survey builder