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Alchemer

Survey & Experience Management

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★★★★☆ 4.4 / 5 on G2 · 4.4 on Capterra (800+ G2 reviews)
4.4 / 5
G2 rating [source]
2006
Founded, formerly SurveyGizmo [source]
Flexible
Powerful survey logic [source]
$55
Collaborator from per month [source]

Quick facts

CategorySurvey software
Founded2006
HeadquartersLouisville, Colorado
Starts atAbout $55/mo
Best forFlexible enterprise surveys
DeploymentCloud, web
Free planFree trial
IntegrationsSalesforce, CRMs, more
G2 rating4.4 / 5
Capterra rating4.4 / 5

What is Alchemer?

Alchemer, formerly SurveyGizmo, is a flexible and powerful survey platform that sits between mainstream survey tools and enterprise experience management. Founded in 2006 and based in Colorado, it is known for handling complex surveys and feedback programs, with advanced logic, customisation and integrations, at a more accessible price than full XM platforms. For teams that need more power and flexibility than SurveyMonkey but do not need, or cannot justify, Qualtrics, Alchemer is a popular middle ground.

Alchemer's distinction is flexibility and power for the price. It supports sophisticated survey logic, customisation and workflows, and integrates feedback into business systems like Salesforce, making it well suited to serious survey and feedback programs without an enterprise XM contract. That balance of capability and value is its main appeal.

Alchemer at a glanceAlchemer, formerly SurveyGizmo, is a flexible, powerful survey platform with advanced logic and integrations [Alchemer]. It holds a 4.4 out of 5 rating across more than 800 reviews on G2, a strong middle ground between simple survey tools and enterprise XM.

Who Alchemer is best for

Alchemer is best for mid market teams and enterprises that need flexible, powerful surveys and feedback programs with advanced logic and integrations, without the cost of a full XM platform. It suits research, CX and operations teams running serious surveys. It is a weaker fit for individuals needing simple surveys, where SurveyMonkey is easier and cheaper, and for the largest strategic XM programs, where Qualtrics or Medallia fit.

Key features

The core strengths are powerful survey creation with advanced logic and branching, extensive customisation, and strong integrations that push feedback into business systems like Salesforce for action. Alchemer offers workflow automation, reporting, and feedback programs across customer and employee experience, with more flexibility than mainstream tools. Its power and integration at a fair price are its defining advantages.

Alchemer pricing

Alchemer offers a trial and tiered pricing, with a Collaborator plan from around 55 US dollars a month, Professional around 165, and Full Access around 275, billed annually, rising with features, users and advanced capabilities, plus enterprise options. It is pricier than basic survey tools but far cheaper than enterprise XM platforms, reflecting its middle ground. Confirm current figures on the Alchemer pricing page.

Integrations and ecosystem

Alchemer integrates with Salesforce, Microsoft, Tableau, Slack and other CRMs, BI and business tools, plus an API, so feedback flows into systems where it can drive action. Its strong integrations, especially with Salesforce, are a key reason teams choose it for feedback programs connected to operations.

Alchemer AI

Alchemer has added AI to help build surveys and analyse results, including open text, speeding up creation and insight for its users. Its AI complements the flexibility and power that define the platform.

Ease of use and support

Alchemer balances power with usability, so it is more flexible than simple tools while remaining approachable, and it offers good support and services. Its G2 reviews praise flexibility, logic and integrations, with the step up from basic tools in complexity and price the main considerations.

Is Alchemer worth it?

For a mid market team or enterprise that needs flexible, powerful surveys and feedback programs with strong integrations, without a full XM contract, Alchemer is an excellent middle ground and good value. The main caution is that individuals needing simple surveys will find SurveyMonkey easier and cheaper, and the largest strategic XM programs need Qualtrics or Medallia, but for serious surveys at a fair price, Alchemer delivers.

Pricing

Collaborator

$55
per month
  • Powerful surveys
  • Logic and branching
  • Core features

Professional

$165
per month
  • More features and users
  • Integrations
  • Advanced logic

Full Access

$275
per month
  • Full capabilities
  • Workflow and automation
  • Enterprise options

Pros and cons

Pros

  • Flexible and powerful surveys
  • Advanced logic and customisation
  • Strong Salesforce and integrations
  • Middle ground value
  • Serious feedback programs

Cons

  • Pricier than basic survey tools
  • Step up in complexity
  • Not a full enterprise XM platform
  • No permanent free plan

Alchemer alternatives

These survey & experience management tools come up most often against Alchemer.

Qualtrics

Leading enterprise experience management and survey platform

SurveyMonkey

Widely used online survey and forms tool

Medallia

Enterprise customer and employee experience platform

Alchemer FAQ

What is Alchemer used for?
Alchemer, formerly SurveyGizmo, is used to create flexible, powerful surveys and run feedback programs with advanced logic, customisation and integrations, for mid market and enterprise teams that need more than basic survey tools.
How much does Alchemer cost?
Alchemer plans start around 55 US dollars a month for Collaborator, 165 for Professional and 275 for Full Access, billed annually, plus enterprise options. See the Alchemer pricing page.
Is Alchemer the same as SurveyGizmo?
Yes. SurveyGizmo rebranded to Alchemer. It is the same flexible, powerful survey platform under a new name.
Alchemer vs SurveyMonkey, which is better?
Alchemer is more flexible and powerful with advanced logic and integrations, while SurveyMonkey is simpler and cheaper. Teams needing complex surveys and integrations prefer Alchemer; those needing easy surveys prefer SurveyMonkey.
Does Alchemer integrate with Salesforce?
Yes. Alchemer has strong Salesforce integration, along with other CRM, BI and business tools, which is a key reason teams choose it for feedback programs connected to operations.
Is Alchemer good for complex surveys?
Yes. Alchemer is known for handling complex surveys with advanced logic, branching and customisation, making it a strong choice for research and feedback programs that outgrow basic survey tools.

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