Skai, formerly Kenshoo, is an enterprise omnichannel marketing platform for large advertisers and agencies. Founded in 2006 and based in Tel Aviv with global offices, it manages advertising across search, social and, increasingly, retail and commerce media in one platform, with AI driven optimisation, forecasting and market intelligence. It is built for brands and agencies spending at scale across many channels that need coordination and insight the native platforms cannot provide alone.
Skai's distinction is breadth and commerce media. As retail media, advertising on retailer sites like Amazon and Walmart, has become a major channel, Skai has leaned into connecting it with search and social, giving large advertisers a unified view and optimisation across the paid landscape. That enterprise, omnichannel scope is its core value and its reason for being quote based.
Skai is best for large brands and agencies spending heavily across search, social and retail media that need an enterprise platform to coordinate and optimise it all. It suits organisations investing in commerce media alongside traditional paid channels. It is a weaker fit for small and mid sized advertisers, where Optmyzr, Opteo or the native platforms are more practical and affordable, since Skai is priced and built for scale.
The core strengths are omnichannel campaign management across search, social and retail media, AI driven bidding and optimisation, forecasting and budget planning, and market and competitive intelligence. It offers creative and audience tools, cross channel reporting, and deep integrations with the major ad and retail media platforms. Its unified view across paid channels, including commerce media, is its defining advantage.
Skai does not publish prices. It is quote based enterprise software, typically priced as a percentage of managed ad spend or a platform fee, with annual contracts and onboarding. Because it is built for large advertisers, total cost reflects significant ad budgets and the breadth of channels and modules enabled. Expect a sales led evaluation. Request current pricing through the Skai site.
Skai integrates deeply with Google, Microsoft and Meta ads, Amazon and other retail media networks, and connects to analytics and data platforms. Its ecosystem is oriented around enterprise advertising and commerce media, giving large advertisers one place to manage and measure spend across channels.
AI is central to Skai, powering bidding and budget optimisation, forecasting, and market intelligence that surfaces trends and opportunities. Its AI is aimed at helping large advertisers allocate significant budgets more effectively across a complex, multi channel landscape.
Skai is a sophisticated enterprise platform, so it benefits from onboarding and enablement, and its breadth means a learning curve. It provides enterprise support and account management. Its G2 reviews praise its omnichannel scope and intelligence while noting complexity and that it is suited to larger, well resourced teams.
For a large brand or agency spending heavily across search, social and retail media that needs an enterprise platform to unify and optimise it, Skai is one of the leading choices and can justify its cost through better allocation at scale. The main caution is that it is enterprise software, quote based and complex, so small and mid sized advertisers are far better served by Optmyzr, Opteo or the native platforms.
These ppc & paid ad management tools come up most often against Skai.
PPC optimization and automation for agencies
Cross-channel digital advertising management
SMB PPC management and optimization