Kit, formerly ConvertKit, is an email marketing platform built specifically for creators: writers, course sellers, podcasters, YouTubers and solo publishers. Founded in 2013 by Nathan Barry and rebranded to Kit in 2024, it focuses on helping creators grow an audience, automate email, and sell digital products and subscriptions, rather than serving traditional businesses.
The philosophy is simplicity with purpose. Kit strips away the clutter of general tools and leans into what creators actually need: clean emails that feel personal, tag based subscriber management, easy automations, and landing pages and commerce built in. For anyone building a personal brand or newsletter business, it is one of the most tailored options available.
Kit is best for creators and solo publishers who want to grow and monetise an audience through email: newsletter writers, course creators, coaches and independent media. It suits people who value a clean, text first style and simple automation over heavy design. It is a weaker fit for traditional ecommerce stores, which are better served by Klaviyo or Omnisend, and for large marketing teams that need enterprise features.
The core strengths are tag and segment based subscriber management, a visual automation builder, landing pages and sign up forms tuned for creators, and built in commerce for selling digital products and paid newsletter subscriptions. Kit also runs a creator network and recommendation engine that helps publishers grow their lists from each other, a distinctive growth feature.
Kit's free Newsletter plan covers up to 10,000 subscribers with core email and one basic automation, which is very generous. Paid plans are Creator from around 25 US dollars per month and Creator Pro from around 50, each scaling with subscriber count and unlocking advanced automations, the recommendation network, and more. Kit also takes a small fee on commerce sales. Confirm current figures on the Kit pricing page.
Kit integrates with more than 100 tools popular with creators, including Shopify, WordPress, Teachable, Gumroad, Stripe, Calendly and Zapier. The integrations directory is focused on the creator stack rather than enterprise systems, which fits its audience.
Kit has added AI writing help for drafting and improving emails and subject lines, aimed at creators who write their own content and want a faster way to polish it without losing their voice.
Kit is clean and approachable, with a text first editor that suits writers. Support is via email and chat with a large help centre and an active creator community, and the company invests heavily in creator education. Its G2 reviews praise its focus and simplicity while noting its design tools are lighter than visual first platforms.
For a creator building an audience and selling through email, Kit is one of the best tailored platforms available, and the 10,000 subscriber free plan makes it easy to start. The main cautions are that its design and ecommerce depth are lighter than specialist tools, so visual heavy brands or large stores may want something else, but for newsletters and creator businesses it is hard to beat.
These email marketing tools come up most often against Kit.
Best-known SMB email marketing platform
Ecommerce email and SMS marketing leader
Longtime small-business email marketing tool