Gem is a recruiting CRM and sourcing platform, now with its own ATS, built to help teams find, nurture and track candidates. Founded in 2017, it started by making outbound sourcing and candidate relationship management powerful and easy, letting recruiters source passive talent, especially via LinkedIn and email, run personalised outreach and nurture campaigns, build talent pipelines, and analyse their recruiting, and has since added an all in one ATS, CRM, sourcing, scheduling and analytics. Highly rated for sourcing, outreach and analytics, Gem helps teams proactively build pipelines rather than wait for applicants. For sourcing and recruiting CRM, Gem is a leading choice.
Gem's distinction is excellent sourcing and recruiting CRM, now combined with an ATS, at strong value. It is praised for ease of use, effective outreach and sourcing, and insightful analytics, with high satisfaction, especially among mid market teams. That combination of powerful, usable sourcing and CRM, plus an integrated ATS, sets it apart and makes it a favourite for proactive recruiting.
Gem is best for recruiting teams, especially mid market, that want powerful sourcing and recruiting CRM to proactively find and nurture passive candidates, optionally with an integrated ATS. It suits teams building talent pipelines. It is a weaker fit for organisations wanting only a traditional ATS for structured hiring, where Greenhouse fits, or enterprises wanting deep AI talent intelligence, where Eightfold fits better.
The core strengths are candidate sourcing, especially from LinkedIn and email, personalised outreach and nurture campaigns, a recruiting CRM with talent pipelines, and strong analytics, plus an integrated ATS, sourcing, scheduling and analytics in its all in one. Gem offers automation and ATS integrations. Its powerful, usable sourcing and CRM, analytics, and now all in one breadth are its defining advantages.
Gem is priced per user per month, starting around 99 US dollars per user, with its all in one covering ATS, CRM, sourcing, scheduling and analytics, plus a free trial for staffing agencies. Pricing scales with your recruiting team size. Its per user model is strong value for the sourcing and CRM capability it provides. Model your team size. Confirm current figures on the Gem pricing page.
Gem integrates with major applicant tracking systems, LinkedIn, email and other tools, so sourcing and CRM connect to where recruiters work and to the ATS, or teams can use Gem's own ATS. Its integrations, central to its sourcing and CRM role, let candidate data flow between sourcing, nurture and tracking, supporting proactive recruiting.
Sourcing is Gem's foundation: it makes finding and reaching passive candidates, running personalised outreach, and building nurtured pipelines effective and easy, which is where proactive recruiting wins talent. For teams that want to source and engage passive candidates rather than rely on applicants, this strong, usable sourcing and CRM is the main reason to choose Gem.
Gem is praised for ease of use, easy setup and strong support, scoring highly on all, which drives its high satisfaction among recruiting teams. Its G2 reviews highlight sourcing, outreach, analytics and usability, with its CRM and sourcing focus, now plus ATS, rather than being a traditional ATS alone the main consideration.
For recruiting teams, especially mid market, that want powerful, usable sourcing and recruiting CRM to proactively build talent pipelines, optionally with an ATS, Gem is one of the best and most highly rated choices. The main caution is that organisations wanting only a traditional structured hiring ATS may prefer Greenhouse, and enterprises wanting deep AI intelligence may prefer Eightfold, but for sourcing and CRM Gem excels.
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