Asana

What is Asana?

Asana is a leading work management tool for cross functional teams, with intuitive projects, tasks, timelines and workflows. Founded in 2008, it helps teams coordinate work across the organisation, with tasks and subtasks, projects in list, board, timeline and calendar views, dependencies, workflows and automation, goals, and reporting, in an intuitive, approachable interface. Strong on ease of use and coordinating work across departments, marketing, operations, product and more, Asana is widely used by cross functional and non dev teams, as well as some software teams, to plan and track work and keep everyone aligned. For cross functional work management, Asana is a leading choice.

Asana's distinction is intuitive, broad work management that cross functional teams adopt easily. It makes planning and tracking work across many teams approachable, with clear projects, tasks, timelines and workflows, and a focus on ease of use that drives strong adoption, which is why it is a favourite for coordinating work across departments. That ease and breadth for general work, rather than dev specific agile, set it apart.

Who Asana is best for

Asana is best for cross functional and non dev teams, marketing, operations, product and more, that want intuitive, easy work management to plan and track work and stay aligned across departments. It suits teams prioritising ease of use and coordination. It is a weaker fit for dev teams wanting purpose built agile and code integration, where Jira or Linear fit, or teams wanting maximum customisation and an all in one tool, where ClickUp fits.

Key features

The core strengths are tasks and projects in list, board, timeline and calendar views, dependencies, workflows and automation (Rules), goals, and reporting, in an intuitive interface. Asana offers portfolios, forms, and 300 plus integrations. Its ease of use, broad work management, and strength coordinating cross functional work are its defining advantages.

Asana pricing

Asana is priced per user per month, with a Free Basic plan for individuals and small teams, Starter from around 11 US dollars per user, Advanced around 25 adding goals and advanced features, and Enterprise quoted. Reviewers note pricing can feel high for scaling teams. Costs scale with users and tier. Confirm current figures on the Asana pricing page.

Integrations and ecosystem

Asana offers more than 300 integrations, connecting to Slack, Google, Microsoft, Salesforce and many business tools, plus an API. Its integrations, which let cross functional teams connect Asana to the tools they use across marketing, sales and operations, support its role as a hub for coordinating work, though it is less dev tool focused than Jira.

Asana and cross functional work

Cross functional coordination is the signature strength: Asana makes it easy for teams across departments to plan projects, assign and track tasks, see timelines and dependencies, and align on goals, in an approachable interface that non technical teams adopt readily. For organisations coordinating work across many teams, this ease and breadth are the main reason to choose Asana.

Ease of use and support

Asana is consistently praised for an intuitive, easy to use interface and quick onboarding, with good support, driving strong adoption among cross functional teams. Its G2 reviews highlight ease of use, project organisation and coordination, with pricing at higher tiers and less dev specific depth the main considerations.

Is Asana worth it?

For cross functional and non dev teams that want intuitive, easy work management to plan and track work across departments, Asana is an excellent, highly rated choice. The main caution is pricing at higher tiers and less dev specific depth, so dev teams may prefer Jira or Linear, and teams wanting maximum customisation ClickUp, but for cross functional work management Asana leads.