Wix

What is Wix?

Wix is a popular, easy all round website builder with drag and drop editing, templates and AI, letting anyone build a professional site without code, the all round standard for easy website building. Founded in 2006, it lets you create a website by choosing a template and editing it with true drag and drop (placing elements anywhere), or by answering questions and letting its AI generate a site, with hosting included, hundreds of templates, an app market for added features, e commerce, booking, blogging and marketing tools, and strong AI. Hugely popular with individuals, small businesses and creatives wanting an easy, all in one site, Wix combines flexibility and ease without code. For an easy all round website builder, Wix is a leading choice.

Wix's distinction is easy, flexible, all in one website building with true drag and drop and AI. Its editor lets you place elements freely for design control that most easy builders lack, it bundles hosting and features in one platform, and its AI can generate a whole site, so anyone builds a professional, customised site without code, which more rigid builders and a self hosted CMS do not match for ease plus flexibility. That ease, flexibility and AI set it apart.

Who Wix is best for

Wix is best for individuals, small businesses and creatives who want to build a professional, customised website easily without code, with drag and drop control, hosting included, and AI help, for sites, stores, bookings and blogs. It suits easy all round building. It is a weaker fit for those wanting a flexible CMS they own, where WordPress fits, the most beautiful design system, where Squarespace fits, a dedicated store at scale, where Shopify fits, or designer level control and clean code, where Webflow fits.

Key features

The core strengths are true drag and drop editing (place elements anywhere), hundreds of templates, AI site generation and content, hosting included, an app market for features, e commerce, booking, blogging and marketing tools, and SEO features. Wix offers easy, flexible, all in one building. Its drag and drop ease, flexibility and AI are its defining advantages.

Wix pricing

Wix has a free plan (with Wix branding and a Wix domain), with paid plans from around 17 US dollars a month (removing branding, adding a custom domain and features), rising through tiers for more storage, e commerce and marketing. So you can start free and pay for a professional site. Costs are a subscription with hosting included. Confirm current figures on the Wix pricing page.

Integrations and ecosystem

Wix offers an app market (Wix App Market) for added features (bookings, e commerce, marketing, forms and more), plus Wix Studio for agencies and designers, and integrations. Its app market and all in one platform, which let users add features without leaving Wix, support its easy, flexible positioning.

Wix and ease

Easy, flexible, all in one building with true drag and drop and AI is the signature strength: Wix's free placement editor gives design control most easy builders lack, it bundles hosting and features, and its AI can generate a whole site, so anyone builds a professional, customised site without code, which rigid builders and a self hosted CMS do not match. For easy building, this is the main reason to choose Wix.

Ease of use and support

Wix is well rated for ease, drag and drop flexibility, templates, AI and all in one convenience, hugely popular, with support, though reviewers note you cannot easily switch templates after publishing, some performance and SEO considerations, and the 4.2 rating reflects mixed advanced needs. Its G2 reviews praise ease and flexibility, with template switching and advanced limits the main considerations.

Is Wix worth it?

For individuals, small businesses and creatives who want to build a professional site easily without code, with drag and drop control and AI, Wix is an excellent choice. The main caution is less flexibility and ownership than a CMS and some advanced limits, so those wanting a CMS may prefer WordPress, top design Squarespace, a store Shopify, and designer control Webflow, but for easy all round building Wix leads.