Vidyard

What is Vidyard?

Vidyard is a video messaging and hosting platform for business, especially sales, with recording, hosting and analytics, suited to sales and marketing teams using personalised video and tracking engagement. It lets you record screen and camera video messages (like Loom), but is built for business: hosting videos, embedding them, personalising outreach, and crucially tracking engagement analytics (who watched, how much), integrated with CRMs, sales engagement and marketing tools. Popular with sales teams for personalised prospecting and follow up video, and with marketing for hosted, trackable video, Vidyard focuses on video that drives business outcomes. For sales and business video, Vidyard is a leading choice.

Vidyard's distinction is business and sales focused video with hosting, analytics and CRM integration. Beyond recording and sharing, it hosts and embeds video, personalises outreach, and tracks detailed engagement analytics tied into sales and marketing systems, so teams use video to prospect, follow up and convert, and measure it, which general messaging tools do not match for business and sales use. That business focus, analytics and integration set it apart.

Who Vidyard is best for

Vidyard is best for sales and marketing teams that want to use personalised video for prospecting, follow up and content, with hosting, embedding and engagement analytics tied into their CRM and sales tools. It suits sales and business video. It is a weaker fit for general internal async messaging, where Loom fits, polished tutorials, where Camtasia fits, screenshots, where Snagit fits, or free recording and streaming, where OBS fits.

Key features

The core strengths are screen and camera video message recording, video hosting and embedding, personalised video outreach, detailed engagement analytics (views, watch time), and integrations with CRMs, sales engagement and marketing tools. Vidyard offers business and sales focused video. Its hosting, analytics and sales integration are its defining advantages.

Vidyard pricing

Vidyard has a free plan (video messaging with limits), with paid plans from around 19 US dollars a month (Pro, more videos, features) and business and enterprise tiers for hosting, analytics, teams and integrations. So individuals can start free and sales teams pay for business features. Costs scale with plan. Confirm details on the Vidyard pricing page.

Integrations and ecosystem

Vidyard integrates with CRMs (Salesforce, HubSpot), sales engagement platforms (Outreach, Salesloft), marketing tools, and Gmail and Outlook, with a browser extension. Its CRM and sales tool integrations, which tie video and its analytics into sales and marketing workflows, support its business and sales positioning.

Vidyard and sales video

Business and sales focused video with hosting, analytics and CRM integration is the signature strength: Vidyard hosts and embeds video, personalises outreach, and tracks engagement tied into sales and marketing systems, so teams use video to prospect, follow up and convert, and measure it, which general messaging tools do not match. For sales and business video, this is the main reason to choose Vidyard.

Ease of use and support

Vidyard is well rated for sales video, hosting, analytics and CRM integration, popular with sales and marketing teams, with good support, though reviewers note it is business focused and costs more for full features than simple messaging tools. Its G2 reviews praise sales video and analytics, with pricing the main consideration.

Is Vidyard worth it?

For sales and marketing teams that want personalised, hosted, trackable video tied into their CRM and sales tools, Vidyard is an excellent choice. The main caution is that it is business focused and costs more for full features, so general internal messaging suits Loom, tutorials Camtasia, screenshots Snagit, and free recording OBS, but for sales and business video Vidyard leads.