Hotjar is Heatmaps, recordings, and behavior analytics. It is one of the leading options in the Product Analytics category, used by teams that need to manage product analytics work.
Hotjar suits teams looking for a dependable product analytics solution. The best way to tell if it fits is to compare it against the alternatives below on the features you use most, then trial it with your own data.
Within Product Analytics, Hotjar competes with tools like Amplitude, Mixpanel, Pendo. Weigh ease of use, pricing and integrations when deciding between them.
These product analytics tools come up most often against Hotjar.
Digital analytics for product and growth teams
Event-based product and user behavior analytics
Product analytics with in-app guidance