Reputation

What is Reputation?

Reputation, formerly Reputation.com, is an enterprise reputation experience management platform for large and multi location organisations. Founded in 2006, it brings together review management, business listings, surveys, social and deep analytics so big brands can monitor, manage and improve their reputation and customer experience across hundreds or thousands of locations. Its Reputation Score and analytics turn feedback from across the web into actionable insight, helping enterprises understand and act on how customers perceive them at scale.

Reputation's distinction is its enterprise focus and analytics depth. Built for mid market and large organisations, it offers the scale, reporting and insight that complex multi location brands need, going beyond review management into a full reputation experience platform. That depth and enterprise orientation, with a large review base, make it a leading choice for big brands, though its pricing targets larger budgets.

Who Reputation is best for

Reputation is best for mid market and large enterprises, and multi location brands that need deep analytics, scale and a full reputation experience platform across many locations. It suits organisations with the budget and complexity that warrant enterprise tooling. It is a weaker fit for small businesses, where its price is less accessible and BrightLocal or NiceJob fit, or single location businesses wanting a simpler all in one tool like Birdeye or Podium.

Key features

The core strengths are review management across sites, business listings, surveys and feedback, social management, and deep analytics including a Reputation Score. It offers sentiment analysis, competitive benchmarking, and enterprise reporting across locations. Its analytics depth, scale for multi location enterprises, and breadth as a reputation experience platform are its defining advantages for large organisations.

Reputation pricing

Reputation uses custom, enterprise pricing with no public figures or free trial, tailored to the number of locations, modules and scale, and is a larger investment aimed at mid market and enterprise budgets. Reviewers note its pricing is less accessible to smaller firms. Expect a quote based on your locations and needs, and factor in implementation and services. Details are via Reputation.

Integrations and ecosystem

Reputation integrates with major review sites, CRMs, and business systems to pull feedback, sync data and act on insights across the enterprise. Its integrations support its role as a central reputation and experience hub for large organisations, connecting feedback from across channels into unified analytics and action.

Reputation and analytics

Analytics is a core differentiator, with the Reputation Score, sentiment analysis, benchmarking and enterprise reporting turning feedback into insight leaders can act on. For large multi location brands, this ability to measure and compare reputation across locations and against competitors is a major reason to choose Reputation over simpler review tools.

Ease of use and support

As an enterprise platform, Reputation is powerful but can take longer to set up, especially across many locations, and suits organisations with resources, backed by enterprise support. Its G2 reviews praise analytics and multi location management, with setup length and enterprise cost the main considerations versus lighter tools.

Is Reputation worth it?

For mid market and large enterprises and multi location brands that need deep analytics, scale and a full reputation experience platform, Reputation is a powerful, leading choice worth the investment. The main caution is that its pricing is less accessible to small businesses and setup can be lengthy, so smaller or single location businesses are usually better served by Birdeye, Podium, BrightLocal or NiceJob.